Building AI-Powered
Customer Growth
Platforms.
I build and scale enterprise platforms that combine artificial intelligence, customer data, conversational experiences and omnichannel engagement — helping organisations understand, engage, serve and grow their customers. 14+ years across marketing automation, CDP, contact centres, conversational AI, journey orchestration, analytics and enterprise communications.
Open to senior product and product leadership opportunities across the UAE, Saudi Arabia and the wider GCC.
Building the infrastructure behind intelligent customer engagement.
I am a product leader specialising in customer growth platforms that connect data, artificial intelligence, communication channels, automation and measurable business outcomes.
At Unifonic, I lead a connected portfolio covering omnichannel campaigns, customer data and audience intelligence, conversational channels, journey orchestration, contact-centre capabilities, integrations and performance analytics.
"How can data, AI and communication technology work together to create better customer experiences and measurable business growth?"
Product strategy that connects technology with business impact.
Bringing together strategic product thinking, enterprise execution, technical understanding and commercial awareness to create products that generate measurable customer and business value.
Artificial Intelligence
AI applied to audience intelligence, prediction, conversational automation, send-time optimisation, content, agent assist and next-best action.
Enterprise SaaS Platforms
Configurable, multi-tenant platforms with enterprise-grade reliability, security, governance, integrations and operational controls.
Customer Data Platforms
Unified profiles, behavioural events, dynamic segmentation, RFM intelligence, predictive audiences, consent and activation.
Omnichannel Engagement
Experiences across WhatsApp, SMS, email, voice, mobile push, web chat, in-app chat and social messaging.
Analytics & Measurement
Connecting platform activity to conversions, revenue, ROAS, ROI, control groups, incrementality and customer-growth metrics.
Monetisation & GTM
Licensing models, pricing, packaging, launch planning, partnerships, customer adoption and revenue growth.
Mergers & Acquisitions (M&A)
Product due diligence, capability assessment, platform fit analysis, integration planning, portfolio rationalisation, GTM transition and execution of unified offerings following acquisitions.
Strategic Integrations & White Label
Product integrations, API ecosystems, enterprise partnerships, OEM and white-label platforms, embedded customer experiences and product consolidation.
Helping organisations evolve their portfolios, positioning and platforms.
Throughout my career, I have contributed to multiple organisation-wide transformation initiatives where businesses evolved their identity, product portfolios and market positioning. My role extended beyond product delivery — supporting product vision, portfolio evolution, platform strategy, roadmap alignment and customer offering simplification to help organisations execute long-term business transformation.
Supported the company's strategic transformation from an SMS aggregation business into a comprehensive Enterprise Communications platform.
- Contributed to product vision evolution
- Supported expansion of the product portfolio
- Helped define enterprise communication platform strategy
- Supported go-to-market alignment
- Contributed to product positioning and messaging
- Helped transition the business towards a unified enterprise communications portfolio
Supported the company's successful evolution into a broader enterprise communications provider with a stronger product portfolio and market positioning.
Participated in IMImobile's corporate rebranding and product portfolio transformation initiative prior to its acquisition by Cisco. As part of the Customer Engagement product group, contributed to restructuring and repositioning the engagement platform to align with the company's new strategic direction.
- Customer Engagement product portfolio restructuring
- Product rebranding and repositioning
- Capability alignment across the engagement portfolio
- Product offering simplification
- Roadmap refinement and strategic planning
- Supporting a unified product identity and customer experience
Contributed to IMImobile's product transformation by supporting the rebranding, restructuring, and strategic evolution of the Customer Engagement platform ahead of its next phase of growth.
Participated in Unifonic's strategic transformation from a Communications Platform as a Service (CPaaS) provider into a comprehensive AI-powered Customer Experience (CX) platform. Played a key role in defining the vision, strategy and long-term roadmap for several of the company's flagship products, driving them from inception into enterprise-scale platforms.
- Product portfolio transformation
- AI-first product strategy
- Cross-product platform alignment
- Unified customer engagement vision
- Long-term product roadmap planning
- Enterprise product positioning
- Customer Experience (CX) platform strategy
Helped shape Unifonic's transformation into a unified AI-powered Customer Experience platform by defining the strategic direction and long-term vision of its core customer engagement products.
These transformation initiatives have strengthened my experience in product portfolio evolution, organisational transformation, platform strategy and long-term product leadership — helping organisations modernise their offerings, simplify customer experiences and build scalable enterprise platforms aligned with business strategy.
A connected platform for customer intelligence, engagement and growth.
The CX and Marketing Automation Suite enables enterprises to manage customer data, define audiences, orchestrate interactions, communicate across channels, automate journeys and measure business outcomes.
Product leadership beyond traditional ownership.
Selected strategic contributions across M&A, platform integration and partner ecosystems — helping organisations evaluate opportunities, unify overlapping products and define long-term platform strategies.
Strategic Product M&A Leadership
Played a pivotal role evaluating acquisition targets from both product and technology perspectives — assessing platform maturity, capability fit, strategic alignment, customer impact and integration complexity. Post-acquisition, led product integration strategies spanning platform unification, roadmap alignment, capability consolidation, customer migration and unified commercial offerings.
Enterprise Integration & Partner Ecosystems
Successfully led multiple enterprise platform integrations and white-label initiatives across customer engagement, conversational AI, customer data and contact-centre platforms — enabling organisations to rapidly extend product capabilities while maintaining a unified customer experience.
Milestones I've been part of.
Cisco acquires IMImobile
Contributed to product evolution during one of the largest acquisitions in the customer experience industry.
SoftBank invests in Unifonic
Part of the product leadership organisation during a major investment phase focused on accelerating AI-powered customer engagement across global markets.
From business analysis to platform and portfolio leadership.
A progression across e-commerce, communications, contact centres, conversational AI, CDP and AI-powered marketing automation.
Leading the CX and Marketing Automation Suite — campaigns, CDP, conversational channels, Flow Studio, contact-centre, AI and analytics.
Owned roadmap areas for IMI Engage — launched WhatsApp Business, Apple Business Chat, chatbot integration and a new licensing framework.
Built grptalk (40,000+ participant voice conference), Telebu Hub and voice-campaign products from the ground up.
Delivered e-commerce and retail POS implementations for UK small and medium-sized businesses.