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Kamal Kumar Chidirala.
Projects

Selected products, platforms, and strategic initiatives.

Over the course of my career, I have led the strategy, development, and evolution of enterprise products across AI-powered customer engagement, enterprise SaaS, marketing automation, Customer Data Platforms (CDP), conversational AI, omnichannel communications, analytics, and enterprise communications.

Confidentiality Notice: The projects presented here highlight my product leadership experience and strategic contributions. Technical implementations, customer-specific information, proprietary architectures, commercial strategies, source code, and intellectual property have been intentionally omitted or generalised in accordance with confidentiality and non-disclosure obligations.

Selected projects

MCP Servers for Agentic Marketing
AICampaignsCDP

MCP Servers for Agentic Marketing

Designed and implemented Model Context Protocol (MCP) servers exposing Campaigns and Audience (CDP) capabilities as first-class tools for AI agents — enabling agentic marketing experiences where LLMs can plan, segment audiences, orchestrate campaigns, personalise content, trigger journeys and measure outcomes autonomously through governed, permissioned tool interfaces.

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Omnichannel Campaign Management Platform
CampaignsAI

Omnichannel Campaign Management Platform

Greenfield enterprise marketing automation platform for creating, scheduling, executing and measuring high-volume campaigns across WhatsApp, SMS, email, voice and push.

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Audience & Customer Data Platform
CDPAI

Audience & Customer Data Platform

In-house CDP unifying profiles, behavioural events, dynamic and RFM segmentation, and predictive audiences that activate directly into campaigns and journeys.

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Goal, Control Group & ROI Analytics
Campaigns

Goal, Control Group & ROI Analytics

Campaign measurement framework connecting engagement with conversions, revenue lift, ROAS, ROI and incremental impact via exposed and control audiences.

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Conversational AI & Omnichannel Chatbot
ConversationalAI

Conversational AI & Omnichannel Chatbot

AI-powered conversational platform combining intent automation, knowledge, small talk and fallback with seamless transfer to human agents across voice, WhatsApp, web, in-app and social.

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Omnichannel Contact-Centre Platform
Contact CentreConversational

Omnichannel Contact-Centre Platform

Enterprise contact-centre platform (Webex Contact Centre via IMImobile and earlier Telebu Hub) spanning voice, digital messaging, chatbot integration, routing and reporting.

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High-Scale Voice Conferencing
Voice

High-Scale Voice Conferencing

Mobile and web-based voice-conferencing product supporting a two-way outbound conference with more than 40,000 participants in a single session.

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Voice Campaign Management
VoiceCampaigns

Voice Campaign Management

Enterprise outbound voice platform supporting preview dialling, progressive dialling, text-to-speech, VoIP and softphone experiences — with recorded messages, interactive input capture, campaign orchestration and real-time analytics.

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E-commerce & Retail POS Platforms
E-commerce

E-commerce & Retail POS Platforms

Collection of e-commerce and retail point-of-sale implementations for UK SMBs — spanning discovery, requirements, delivery coordination and UAT.

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