Article Jul 04, 2026
Building AI-Powered Customer Growth Platforms
What changes when campaigns, customer data, conversational experiences and recommendations are treated as one connected platform — and how product teams can lead the shift.
Blog · Notes from the field
Updates, articles, achievements and things I'm learning.
A running feed of my product work, essays, milestones, recognitions and course completions — spanning AI, CDP, omnichannel, marketing automation and enterprise SaaS.
Achievement Jun 22, 2026
Recognised in Product Leaders to Watch — GCC 2026
Honoured to be included in the regional list of product leaders shaping AI-powered enterprise SaaS across the Middle East.
RecognitionSee details
Course Jun 10, 2026
Completed — Generative AI for Product Leaders
Deep dive into applied generative AI patterns for enterprise platforms — LLM orchestration, RAG, evaluation, guardrails and product framing.
Stanford OnlineView certificate
Update May 28, 2026
Shipped: Goal, Control Group and ROI Analytics
New performance-analytics framework connects engagement with conversions, revenue lift, ROAS, ROI and incremental impact via exposed and control audiences.
Unifonic · ReleaseSee release
Article May 12, 2026
Why Omnichannel Is More Than Adding Channels
A real omnichannel platform requires shared identity, customer context, orchestration, governance and measurement — not just an SDK per channel.
Update Apr 30, 2026
Speaking at GITEX 2026 — AI in Customer Engagement
Joining a panel on responsible enterprise AI, product decisioning and the future of unified customer platforms across the GCC.
Speaking · DubaiRead update
Achievement Apr 08, 2026
Contributed to SoftBank Series C — US$125M Milestone
Part of the product leadership organisation during a major investment phase focused on accelerating AI-powered customer engagement across global markets.
Company MilestoneSee details
Course Mar 18, 2026
Completed — Cornell Leadership Development Program
Executive-level programme covering strategic decision making, cross-functional leadership, negotiation and organisational influence.
Cornell UniversityView certificate
Article Feb 22, 2026
From Customer Data to Customer Intelligence
How event data, unified profiles, dynamic segments, RFM models and prediction engines transform customer engagement outcomes.
Update Feb 05, 2026
Unifonic × WotNot Integration Now Live
AI chatbot capabilities integrated into the Unifonic platform — unified conversational experience across WhatsApp, web, mobile and voice.
IntegrationRead update
Achievement Jan 20, 2026
800%+ WhatsApp Adoption Growth Across GCC
Milestone reached by the Unifonic customer-engagement portfolio — a result of platform, product and go-to-market alignment.
Business ImpactSee details
Course Dec 15, 2025
Completed — Pragmatic Certified Product Manager Level IV
Advanced product-management certification covering market strategy, portfolio management, product launches and strategic alignment.
Pragmatic InstituteView certificate